Checkoff News

January 7, 2025

How Your Checkoff Dollars Create Trust Through Influencer Marketing

In today's digital age, consumers increasingly turn to social media for meal inspiration and cooking advice and IBIC is embracing the shift through strategic partnerships.

December 23, 2024

Iowa State University Beef Extension Specialist Receives Prestigious Beef Quality Assurance Educator Award

Iowa Beef Industry Council Director of Industry Relations and State BQA Coordinator Casey Anderson presented Clark with the 2024 Educator of the Year Award at the 2024 Iowa Cattle Industry Convention on Thursday, December 12th. AMES, Iowa - The Iowa Beef Industry Council...

October 31, 2024

Enhancing Sports Recovery with Beef: Insights from Iowa Beef Industry Council & The Build Your Base Program

State Beef Checkoff champions Build Your Base program to market beef to student athletes. Iowa staff have found big wins by using Build You Base to inform coaches and sports staff on proper fueling and recovery for student athletes. The Build Your Base program is an inno...

January 16, 2024

Producer Funded Research: A Deep Dive into Starch V. Digestible Fiber-Based Supplementation on First Calf Heifers

Meet the researcher Beth Reynolds is a Beef Extension Specialist with the Iowa Beef Center. She's leading the charge on a State Beef Checkoff funded research project exploring how to maximize performance of first calf heifers by exploring fiber supplementation. Understanding t...

January 5, 2024

Four Ladies, A Farmer and A Farmer's Market

Mike Holden has a strong passion for Maine-Anjou, "the kind that actually perform", and marketing beef direct-to-consumer. He's a tenured member of the Iowa Beef Industry Council board and has developed a strong interest in international trade through his involvement with the ...