Checkoff News

October 31, 2024

Enhancing Sports Recovery with Beef: Insights from Iowa Beef Industry Council & The Build Your Base Program

State Beef Checkoff champions Build Your Base program to market beef to student athletes. Iowa staff have found big wins by using Build You Base to inform coaches and sports staff on proper fueling and recovery for student athletes. The Build Your Base program is an inno...

January 16, 2024

Producer Funded Research: A Deep Dive into Starch V. Digestible Fiber-Based Supplementation on First Calf Heifers

Meet the researcher Beth Reynolds is a Beef Extension Specialist with the Iowa Beef Center. She's leading the charge on a State Beef Checkoff funded research project exploring how to maximize performance of first calf heifers by exploring fiber supplementation. Understanding t...

January 5, 2024

Four Ladies, A Farmer and A Farmer's Market

Mike Holden has a strong passion for Maine-Anjou, "the kind that actually perform", and marketing beef direct-to-consumer. He's a tenured member of the Iowa Beef Industry Council board and has developed a strong interest in international trade through his involvement with the ...

December 14, 2023

Beef Beyond Borders: Iowa Producers Travel to Colombia

International trade is pivotal to supporting a strong beef trade and maximizing whole carcass utilization. Iowa beef producers recently traveled with the Iowa Economic Development Authority to visit Colombian trade partners. Lean in to learn more!

October 3, 2023

Beef Scores Big With Fall Tailgating Campaigns

Fall sports, cooler weather and beef on the grill is a winning combination! The Iowa Beef Council is excited to partner with Iowa State University and University of Iowa to sponsor the 'Tailgate of the Game' award. Fans are eligible to win $100 in beef certificates, 3-Piece Gr...