Checkoff News

March 17, 2025

Beef 101 Program Is Beef Checkoff's Rising Star

From Classroom to Kitchen: How Beef 101 Creates Champions for Iowa Beef. Lean in to learn more about how Erin Good, Director of Nutrition and Health, is using the Beef 101 program to develop future dietitians and chefs into beef believers.

January 7, 2025

How Your Checkoff Dollars Create Trust Through Influencer Marketing

In today's digital age, consumers increasingly turn to social media for meal inspiration and cooking advice and IBIC is embracing the shift through strategic partnerships.

December 23, 2024

ISU Beef Extension Specialist Receives Prestigious BQA Educator Award

IBIC presented Clark with the 2024 Educator of the Year Award at the 2024 Iowa Cattle Industry Convention.

October 31, 2024

Enhancing Sports Recovery with Beef: Insights from Iowa Beef Industry Council & The Build Your Base Program

State Beef Checkoff champions Build Your Base program to market beef to student athletes. Iowa staff have found big wins by using Build You Base to inform coaches and sports staff on proper fueling and recovery for student athletes. The Build Your Base program is an inno...

January 16, 2024

Producer Funded Research: A Deep Dive into Starch V. Digestible Fiber-Based Supplementation on First Calf Heifers

Meet the researcher Beth Reynolds is a Beef Extension Specialist with the Iowa Beef Center. She's leading the charge on a State Beef Checkoff funded research project exploring how to maximize performance of first calf heifers by exploring fiber supplementation. Understanding t...