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January 7, 2025
How Your Checkoff Dollars Create Trust Through Influencer Marketing
In today's digital age, consumers increasingly turn to social media for meal inspiration and cooking advice and IBIC is embracing the shift through strategic partnerships.
December 23, 2024
Iowa State University Beef Extension Specialist Receives Prestigious Beef Quality Assurance Educator Award
Iowa Beef Industry Council Director of Industry Relations and State BQA Coordinator Casey Anderson presented Clark with the 2024 Educator of the Year Award at the 2024 Iowa Cattle Industry Convention on Thursday, December 12th. AMES, Iowa - The Iowa Beef Industry Council...
November 1, 2024
BEEFING UP BUSINESS: The Impact of Winning Iowa's Best Burger Contest
States and restaurants turn patties into profits and drive beef demand.
October 31, 2024
Enhancing Sports Recovery with Beef: Insights from Iowa Beef Industry Council & The Build Your Base Program
State Beef Checkoff champions Build Your Base program to market beef to student athletes. Iowa staff have found big wins by using Build You Base to inform coaches and sports staff on proper fueling and recovery for student athletes. The Build Your Base program is an inno...
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